The way to promote its brand on
social networks has evolved considerably in recent years. If on one hand, the
rise of social networks has totally transformed marketing strategies, on the
other, the consumer is more independent and no longer believes as much in
traditional advertising. Indeed, consumers prefer to trust the recommendations
of a third party that they think are more authentic and personalized.
The modern consumer is autonomous;
he wants to discover a brand by himself or hear from the mouth of someone he
trusts. That's why influencer marketing has
become one of the most efficient ways to attract customers and promote its
brand. An influencer will not only benefit you from his audience, but also from
the networks of his community. Through a loyal audience, it can drive traffic
to your site, increase your visibility on social media and have your product
bought through its recommendations or experience.
What is an influencer?
Social
media influencer is a person active on social networks that has the particularity
of having an important network- and therefore the ability to reach a large
number of Internet users. They will not be the same depending on the industry
you are in.
An influencer is an individual who can influence the decision to buy a
prospect through its contact network and its notoriety. Whether it is a
blogger, a star, a Youtuber or an expert in your industry, he is considered an
expert in his marketing platform
field. He can become an ambassador or promoter in an environment where recommendations
and criticism spread quickly through word-of-mouth.
Influencers: What interest for
companies?
A company that has different social
platforms to communicate with its target requires the support of influencers to
distinguish itself from its competitors in a meaningful way!
This platform makes it possible to
highlight the expertise and know-how of the company but also to communicate on
the sector of activity to provide additional information to Internet users. He
represents the company's spokesperson. It is a great tool to retain its target
through the publication of relevant content.
To develop their e-influence, many
companies have every interest in identifying and tracking the behavior of
influencers on the internet. So why a company should rely on an influencer of Instagram, which is neither a celebrity that counts on millions of fans or a
professional photographer, to promote a business or product? "The old
channels - and as for the digital, we also talk about banners and email - no
longer work as before. Many brands have realized that the influencers, whether
they are celebrities or natives, are to all effects of the media to himself.
Going
Instagram in your business effectively
Instagram is a tool now extremely
useful for all companies, even smaller ones since it allows you to create an
active and vibrant community without the upfront investment.
It is never easy to build a
community of this kind, loyal and involved multiple channels, but with the
right approach and the real testing, you will find a solution tailored to your
brand. Not to mention how to generate new leads, customers, and new sales. Find
a reliable influencer agency to hire an influencer and drive your sales and
success of business.
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