Brands Martini - Digital Marketing Agency In Delhi

To be honest, Google Analytics can be pretty daunting once you begin. It’s fairly common for people to get overwhelmed by the magnitude of information available. Also, a lot of people log into Google Analytics, have a look here and there, check their total visitors every now and then, and simply log out. The most they are concerned with is the number of visitors their website saw the preceding day or week, and that’s all. They rarely ever end up with actionable insights. Unfortunately, that is not the correct approach. The data which the tool gathers can only be put to use if people act on it. So, who’s to blame? Not Google Analytics for sure. Presuming that you already have it configured for your website, here are some tips that can definitely help you improve your website using Google Analytics . Do you fare well among your competitors? Using the benchmarking screen, you can successfully compare your online portal with that of your competitors. Since eac...

The World Wide Web brings to us hundreds of millions of pages and all of them containing information on an array of topics. Most of us begin our internet experience with google which is generally the default web-page . It is perhaps the second best invention after the internet. Google is a software program that looks up in its own database, the words that you designate as search terms. Since the modest beginnings, a lot has changed and now, Google isn’t the only search engine out there. But, the fundamental principles of all the search engines are the same. Search engines seem to be simple, when looked upon superficially, but they aren’t. They involve detailed processes and methodologies and generally keep on updating their procedures . All the search engines perform these three basic tasks: Crawling: Based on the designated keywords, they search the internet. Indexing: The results are then analyzed and stored in huge databases. Retrieval: Displaying the query in order of ...