Brands Martini - Digital Marketing Agency In Delhi

Measuring the Return on Investment (ROI), i.e. the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyeballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes. Within a company, the marketing department is often inundated with questions revolving around marketing campaigns and the  Return on Investment  they delivered, if at all they did. While it's easy to ask such questions, determining a substantive answer can be difficult. Why, you ask? Simply because: It's tough to know when to measure : Any investment on any particular day will have an unique impact at any point in near future. A marketing campaign can deliver results two days from now, or two months later. Nonetheless, marketers must know when to invest and where to invest. Extrinsic factors : There are num...

Remember how the internet started off? It was just a web of text documents and almost of us have witnessed the journey of the internet. Things, of course, have changed for the better and the presence of images, audios and videos are a common sight now. This changing face of internet has heavily affected the marketing strategies and there’s a huge demand for fresh, informative, interactive and cutting-edge marketing techniques. And what’s better than animated videos? Animated videos are a powerful tool with a potential to heavily impact the digital marketing world. While it might seem new to the uninitiated, tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms like Apple, eBay and Fujitsu . Google later caught up with the trend and launched an animated campaign in 2012. Considering how the production cost is low, and also that these are more engaging and visible to the audience, the digital marketing...