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Showing posts with the label Google's Penguin Update

How to Create an Internet Marketing Funnel?

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Creating an Internet marketing funnel is an extremely important part of any business model. The marketing funnel is simply a flow of users from prospects to customers. The process starts with creating awareness about your brand among the users and ends with a final business transaction by the user. A broad view of the basics of a marketing funnel. Awareness  Consideration  Intent  Purchase  Loyalty  Retention Marketing Funnel can be basically divided into 3 different parts from its starting to the end. The 3 parts are called Top of the Funnel (TOFU) Middle of the Funnel (MOFU) Bottom of the Funnel (BOFU) The initiation of the marketing funnel starts with the following processes: Engage more potential clients and create awareness about your brand.Create a buzz in the market with creative offers and services.Track the response of the cli...

SEO Trends That Will Shape The Year 2017

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It's 2017 already and if you're among those SEO practitioners who haven't yet planned and strategized for this year's SEO success, then you might find this post informative. The last 12 months were pretty intense, and the world of SEO witnessed many a development, including the Google's Penguin update . Over the years, a lot of components of SEO have remained the same and would continue to work just fine. But, a new year means new trends and that is exactly where you need to shift your focus. Let's take a look at some of the trends that would keep us on our toes: 1. Accelerated Mobile Pages (AMP): Loading almost instantaneously, AMPs, by no means are ranking signals. They were designed just for a faster user experience . Some simple structural changes can make your website up-to 4 times faster consuming incredibly less data. What's in it for you? A whopping 40% of users would abandon your page if takes more than a few seconds to load. Nobody wants a ...