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How to Create an Internet Marketing Funnel?


Creating an Internet marketing funnel is an extremely important part of any business model. The marketing funnel is simply a flow of users from prospects to customers. The process starts with creating awareness about your brand among the users and ends with a final business transaction by the user.

A broad view of the basics of a marketing funnel.
  • Awareness 
  • Consideration 
  • Intent 
  • Purchase 
  • Loyalty 
  • Retention

Marketing Funnel can be basically divided into 3 different parts from its starting to the end. The 3 parts are called

  1. Top of the Funnel (TOFU)
  2. Middle of the Funnel (MOFU)
  3. Bottom of the Funnel (BOFU)


The initiation of the marketing funnel starts with the following processes:
Engage more potential clients and create awareness about your brand.Create a buzz in the market with creative offers and services.Track the response of the clients and study it to implement the necessary strategies in later stages.

The second stage or Middle of the Funnel is more for client interaction and it involves the following steps:


Provide detailed information about the products and services that your company is offering. Give them a reason to choose you over other brands offering the same services and show what different can you provide.Now, this step is the moment of truth for the marketing team and whether they can move the client forward to the Sales is the key.

The role of marketing ends here and now it's time for Sales to take over. When the visitor is on your website, he intends to buy your product. Now it depends upon your services to make up his mind.


Create an amazing landing page with details about your services and displaying offers.Provide a smooth browsing and navigation between the pages.Try to add as many payment options as you can. Ex: PayTM, BHIM, Google Pay and other wallets.

And that's how you create a prospect into a loyal customer.

We, Brands Martini are the leading internet marketing agency in Delhi, offering different services including brand marketing, lead generation, PPC advertising, facebook marketing, content marketing, SEO services. We will help you todevelop credibility & authority and our prime focus is to improve visibility of business and to increase brand awareness

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  1. Anonymous2 May 2019 at 02:53

    Very nice blog you have posted here. I really love it Thank you for sharing this valuable information and knowledge about Digital Marketing Agency In Delhi. I will come back to your site, keep updating.

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