Brands Martini - Digital Marketing Agency In Delhi

Measuring the Return on Investment (ROI), i.e. the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyeballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes. Within a company, the marketing department is often inundated with questions revolving around marketing campaigns and the  Return on Investment  they delivered, if at all they did. While it's easy to ask such questions, determining a substantive answer can be difficult. Why, you ask? Simply because: It's tough to know when to measure : Any investment on any particular day will have an unique impact at any point in near future. A marketing campaign can deliver results two days from now, or two months later. Nonetheless, marketers must know when to invest and where to invest. Extrinsic factors : There are num