In our day to day life, we operate our Facebook account for posting pictures, sending messages, viewing other posts… But there are some other things which Facebook also do as like advertising any brand, website, products etc. Let's take an example of a company wants to get some traffic attracted towards their products and services they make their page on facebook to attract that use that kind of marketing is free on Facebook, let a company pays facebook to promote their products and services then Facebook will also show their advertisement on others profile.
There are Different Types of Facebook Advertisements:
1. Carousel Advertisements: Carousel advertisements are also known as "Multi-product advertisements”. These advertisements which show the different product of a brand with some description of the product that can be there name, title, price, or any other kind of description about that product. They usually appear as any kind of post by any brand or company selling those products they look too attractive. And we can see different products in them by clicking on the buttons available on the sides of the product image.
2. Offer Advertisements: They are the advertisements which are used to target the audience which are familiar with their brand name or company like previous website visitors or page fans this kind of advertisements target the user by providing any special kind of promo code with the expiry date online or providing barcodes to be used in the store offline this kind of advertisements are used to get be in touch with their present customers and make some new customers. They look like any kind of standard advertisements & mostly run by top digital marketing agency.
3. Video Advertisements: Video advertisements are the advertisements in which the company use videos to provide information to the customers. Video advertisement creates user awareness about the product and informs them about how to use those products. They are a more attractive form of advertisement and they attract those users who like to see videos more on social media as compared to reading the complete description of the products. These kinds of ads are also good for retargeting costumes.
4. Lead Advertisements: In these kinds of advertisements, Facebook allows you to collect information from the users easily and efficiently. Many people want to contribute toward any business but filling information in those is a long procedure so in this facebook helps by automatically filling up the form by the use of the information provided by the user on the profile including their contact details so that any user can just submit their information easily by a single tap on lead advertisements.
5. Canvas Advertisements: Canvas advertisements are a kind of interactive advertisements. like if you use the facebook “3D images”it’s like that in which a brand advertises its product divided on the basis of different categories when we click on any one of the categories it will show us different products falling into those categories, and when we click further on any product its shows up the detailed description about that product. These kinds of advertisements are new in the advertising industry. You can hire BrandsMartini - Best digital marketing agency in Delhi to run these kinds of advertisements.
6. Dynamic Advertisements: Dynamics advertisements are the advertisements of the product which are recently visited by any user on that particular website. They are used to influence the person to buy that particular product. These kinds of advertisements show the same product searched by the user with a different kind of brand, style, price etc. so that the user can have multiple options to buy from. These kinds of advertisements also try to target the audience with different age group for different products which are used by them.
7. Branded Content: Branded content advertisements are also known as “sponsored mentions advertisements”. In these kinds of advertisements you mention your sponsor in your product post or tag that sponsor in your product advertisements, they are good to have some more sponsors for your company, it also helps in advertising the sponsors also with your company name. These kinds of advertisements are good to increase the financial support for the company.
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