Brands Martini - Digital Marketing Agency In Delhi

The digital world is full of new ideas and strategies, but the value of the old, traditional marketing can never decrease. It is as important and effective as digital marketing . Everything depends on the target audience. Advertisements in newspapers and magazines have the same effect as the advertisements on social media sites, however, your brand and product should determine the medium you are choosing to advertise. The strategies which are used for marketing are usually an integration of traditional and digital in most cases. Bringing both the marketing forms together creates a larger space for the customers to choose over products and brands, and this also creates a relationship of trust between the brand and the consumer. It's very important for the brand to take along its loyal customers from the past together with them, and using traditional marketing strategies makes sure that they don't lose any of their old customers behind. New mechanics ...

Remember how the internet started off? It was just a web of text documents and almost of us have witnessed the journey of the internet. Things, of course, have changed for the better and the presence of images, audios and videos are a common sight now. This changing face of internet has heavily affected the marketing strategies and there’s a huge demand for fresh, informative, interactive and cutting-edge marketing techniques. And what’s better than animated videos? Animated videos are a powerful tool with a potential to heavily impact the digital marketing world. While it might seem new to the uninitiated, tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms like Apple, eBay and Fujitsu . Google later caught up with the trend and launched an animated campaign in 2012. Considering how the production cost is low, and also that these are more engaging and visible to the audience, the digital marketing...