Brands Martini - Digital Marketing Agency In Delhi

The digital world is full of new ideas and strategies, but the value of the old, traditional marketing can never decrease. It is as important and effective as digital marketing . Everything depends on the target audience. Advertisements in newspapers and magazines have the same effect as the advertisements on social media sites, however, your brand and product should determine the medium you are choosing to advertise. The strategies which are used for marketing are usually an integration of traditional and digital in most cases. Bringing both the marketing forms together creates a larger space for the customers to choose over products and brands, and this also creates a relationship of trust between the brand and the consumer. It's very important for the brand to take along its loyal customers from the past together with them, and using traditional marketing strategies makes sure that they don't lose any of their old customers behind. New mechanics ...

Remember how the internet started off? It was just a web of text documents and almost of us have witnessed the journey of the internet. Things, of course, have changed for the better and the presence of images, audios and videos are a common sight now. This changing face of internet has heavily affected the marketing strategies and there’s a huge demand for fresh, informative, interactive and cutting-edge marketing techniques. And what’s better than animated videos? Animated videos are a powerful tool with a potential to heavily impact the digital marketing world. While it might seem new to the uninitiated, tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms like Apple, eBay and Fujitsu . Google later caught up with the trend and launched an animated campaign in 2012. Considering how the production cost is low, and also that these are more engaging and visible to the audience, the digital marketing...

To be honest, Google Analytics can be pretty daunting once you begin. It’s fairly common for people to get overwhelmed by the magnitude of information available. Also, a lot of people log into Google Analytics, have a look here and there, check their total visitors every now and then, and simply log out. The most they are concerned with is the number of visitors their website saw the preceding day or week, and that’s all. They rarely ever end up with actionable insights. Unfortunately, that is not the correct approach. The data which the tool gathers can only be put to use if people act on it. So, who’s to blame? Not Google Analytics for sure. Presuming that you already have it configured for your website, here are some tips that can definitely help you improve your website using Google Analytics . Do you fare well among your competitors? Using the benchmarking screen, you can successfully compare your online portal with that of your competitors. Since eac...

The World Wide Web brings to us hundreds of millions of pages and all of them containing information on an array of topics. Most of us begin our internet experience with google which is generally the default web-page . It is perhaps the second best invention after the internet. Google is a software program that looks up in its own database, the words that you designate as search terms. Since the modest beginnings, a lot has changed and now, Google isn’t the only search engine out there. But, the fundamental principles of all the search engines are the same. Search engines seem to be simple, when looked upon superficially, but they aren’t. They involve detailed processes and methodologies and generally keep on updating their procedures . All the search engines perform these three basic tasks: Crawling: Based on the designated keywords, they search the internet. Indexing: The results are then analyzed and stored in huge databases. Retrieval: Displaying the query in order of ...

What are the important parts of the local marketing that you wouldn't have any desire to miss at any cost? The field of digital marketing can be easy to complex, contingent upon how the organization outlines it. The team can decide if they have to include or evacuate a few techniques ought to the need emerges. Notwithstanding, there is a piece of computerized promoting that are not and ought not to be disposed of. These are an essential and additionally the most vital parts of digital showcasing. For some organizations these days, having a compelling advanced advertising is a noteworthy in addition to however can likewise be extremely testing. If a business is not ready to decide well in which some portion of its advanced showcasing is indeed not working, then issues may emerge. Here are the most vital parts which form the most essentials of the digital marketing strategy that you ought to consider to make the most of your set plans and thus draw the maximum benefit out o...

It's 2017 already and if you're among those SEO practitioners who haven't yet planned and strategized for this year's SEO success, then you might find this post informative. The last 12 months were pretty intense, and the world of SEO witnessed many a development, including the Google's Penguin update . Over the years, a lot of components of SEO have remained the same and would continue to work just fine. But, a new year means new trends and that is exactly where you need to shift your focus. Let's take a look at some of the trends that would keep us on our toes: 1. Accelerated Mobile Pages (AMP): Loading almost instantaneously, AMPs, by no means are ranking signals. They were designed just for a faster user experience . Some simple structural changes can make your website up-to 4 times faster consuming incredibly less data. What's in it for you? A whopping 40% of users would abandon your page if takes more than a few seconds to load. Nobody wants a ...