Brands Martini - Digital Marketing Agency In Delhi

Whenever we, as a digital world subscriber download an application in our smart-phone or open a website that require us to give certain permissions, we generally just ‘allow’ them access, rather than check and ‘deny’. We do this for the smoother functionality of our desired digital platform , that ends up sending our data, private or not, without us knowing to data collection firms far from our government’s and justice’s outreach . We are very vulnerable to these data-thefts and this vulnerability has further come to the forefront in the background of the ‘Facebook- Cambridge Analytica scandal’ and its connection to the Trump election’s furore. Sadly, our political parties including both Congress and BJP are amongst those connected with these data-centric firms. Let us first understand the details and nuances of the issue: THE ‘FACEBOOK- CAMBRIDGE ANALYTICA-TRUMP ELECTIONS’ IN SHORT WITH ALL THE CRISP DETAILS: It all begins with Facebook, the largest social media firm ...

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing , well, this sure makes for a killer digital marketing strategy. Benefits Of  Social Media Marketing But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently. Let's deal with a few questions first. Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors. Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard...

The way to promote its brand on social networks has evolved considerably in recent years. If on one hand, the rise of social networks has totally transformed marketing strategies, on the other, the consumer is more independent and no longer believes as much in traditional advertising. Indeed, consumers prefer to trust the recommendations of a third party that they think are more authentic and personalized. The modern consumer is autonomous; he wants to discover a brand by himself or hear from the mouth of someone he trusts. That's why influencer marketing has become one of the most efficient ways to attract customers and promote its brand. An influencer will not only benefit you from his audience, but also from the networks of his community. Through a loyal audience, it can drive traffic to your site, increase your visibility on social media and have your product bought through its recommendations or experience. What is an influencer? Social media influencer...

Considered one of the best means to generate revenue, Pay per Click/Cost per Click is a figure of internet marketing where the advertisers pay a fee each time their ads are clicked. It's a process of using search engine advertising to generate visits on a website rather than earning those clicks. Mostly, it is a way to gain visits to your site rather than attempting to win those visits. It allows advertisers to tender for ad placement in search engine's sponsored links when someone searches a keyword which is related to their business offerings. When PPC is working correctly, the fee is trivial because the visits are worth more than what you pay for. PPC offers its advertisers with easy traffic and no hassles. A Google AdWords Certified Partner or an Accredited Professional PPC agency can offer affordable, result-oriented PPC solutions to the clients. With proper linguistic research, stock analysis and information about what pay per click is advertising; it can help ...

Measuring the Return on Investment (ROI), i.e. the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyeballs and views. We'll only discuss quantifiable evidence indicating towards real outcomes. Within a company, the marketing department is often inundated with questions revolving around marketing campaigns and the  Return on Investment  they delivered, if at all they did. While it's easy to ask such questions, determining a substantive answer can be difficult. Why, you ask? Simply because: It's tough to know when to measure : Any investment on any particular day will have an unique impact at any point in near future. A marketing campaign can deliver results two days from now, or two months later. Nonetheless, marketers must know when to invest and where to invest. Extrinsic factors : There are num...

The digital world is full of new ideas and strategies, but the value of the old, traditional marketing can never decrease. It is as important and effective as digital marketing . Everything depends on the target audience. Advertisements in newspapers and magazines have the same effect as the advertisements on social media sites, however, your brand and product should determine the medium you are choosing to advertise. The strategies which are used for marketing are usually an integration of traditional and digital in most cases. Bringing both the marketing forms together creates a larger space for the customers to choose over products and brands, and this also creates a relationship of trust between the brand and the consumer. It's very important for the brand to take along its loyal customers from the past together with them, and using traditional marketing strategies makes sure that they don't lose any of their old customers behind. New mechanics ...

Remember how the internet started off? It was just a web of text documents and almost of us have witnessed the journey of the internet. Things, of course, have changed for the better and the presence of images, audios and videos are a common sight now. This changing face of internet has heavily affected the marketing strategies and there’s a huge demand for fresh, informative, interactive and cutting-edge marketing techniques. And what’s better than animated videos? Animated videos are a powerful tool with a potential to heavily impact the digital marketing world. While it might seem new to the uninitiated, tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms like Apple, eBay and Fujitsu . Google later caught up with the trend and launched an animated campaign in 2012. Considering how the production cost is low, and also that these are more engaging and visible to the audience, the digital marketing...