Whenever we, as a digital world subscriber download an application in
our smart-phone or open a website that require us to give certain
permissions, we generally just ‘allow’ them access, rather than check
and ‘deny’. We do this for the smoother functionality of our desired digital platform, that ends up sending our data, private or not, without us knowing to data collection firms far from our government’s and justice’s outreach. We are very vulnerable to these data-thefts and this vulnerability has further come to the forefront in the background of the ‘Facebook- Cambridge Analytica scandal’ and its connection to the Trump election’s furore. Sadly, our political parties including both Congress and BJP are amongst those connected with these data-centric firms. Let us first understand the details and nuances of the issue:
In our day to day life, we operate our Facebook account for posting pictures, sending messages, viewing other posts… But there are some other things which Facebook also do as like advertising any brand, website, products etc. Let's take an example of a company wants to get some traffic attracted towards their products and services they make their page on facebook to attract that use that kind of marketing is free on Facebook, let a company pays facebook to promote their products and services then Facebook will also show their advertisement on others profile. There are Different Types of Facebook Advertisements: 1. Carousel Advertisements: Carousel advertisements are also known as "Multi-product advertisements”. These advertisements which show the different product of a brand with some description of the product that can be there name, title, price, or any other kind of description about that product. They usually appear as any kind of post by any brand or comp...
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