Brands Martini - Digital Marketing Agency In Delhi

The first step in any quality digital marketing strategy is to Research. To reach out to the right people, one must know what their competitor is doing. SEO has become sophisticated and reliable digital bullhorn. SEO is constantly changing, but the value of your customer selecting you through organic research is not changing.  Every year Google updates several times its algorithm and you must know what is important to put the focus on.  Google acts as the gatekeeper to huge traffic, whereas SEO factors open the door. So, your business needs to come up with strong Search Engine Optimization Strategies . Here are some tips related to Google Search Engine Optimization that can help to make decisions regarding online presence of your business.   1.     The entire system of  digital marketing company business is standardized by creating engaging content which is adhered to SEO Factors . As a result of this, your content will be got in t...

The world is squeezing. The social media pack led by Facebook is the biggest reason behind this connecting of the real people of the real world in the virtual world of internet. Facebook in particular, lets its subscribers to connect, communicate and react to anything and everything going on the platform.  The major reason that we are reading and trying to understand its marketing strategies is that it is huge and thus, unavoidable. It has 15% of the world population as subscribers , most of whom spend a wholesome hour there. Facebook can thus, act as a 'link' to connect with the global buyers and that too on the basis of their own preferences. It connects in the public zone supported by chat messengers for private conversations. If you are not on Facebook as a business, you need to get there as soon as possible. If you are already there, but seem to get lost without much revenue, you need to rethink your Facebook advertising campaign . These insights categorized o...

Whenever we, as a digital world subscriber download an application in our smart-phone or open a website that require us to give certain permissions, we generally just ‘allow’ them access, rather than check and ‘deny’. We do this for the smoother functionality of our desired digital platform , that ends up sending our data, private or not, without us knowing to data collection firms far from our government’s and justice’s outreach . We are very vulnerable to these data-thefts and this vulnerability has further come to the forefront in the background of the ‘Facebook- Cambridge Analytica scandal’ and its connection to the Trump election’s furore. Sadly, our political parties including both Congress and BJP are amongst those connected with these data-centric firms. Let us first understand the details and nuances of the issue: THE ‘FACEBOOK- CAMBRIDGE ANALYTICA-TRUMP ELECTIONS’ IN SHORT WITH ALL THE CRISP DETAILS: It all begins with Facebook, the largest social media firm ...

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing , well, this sure makes for a killer digital marketing strategy. Benefits Of  Social Media Marketing But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently. Let's deal with a few questions first. Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors. Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard...

The way to promote its brand on social networks has evolved considerably in recent years. If on one hand, the rise of social networks has totally transformed marketing strategies, on the other, the consumer is more independent and no longer believes as much in traditional advertising. Indeed, consumers prefer to trust the recommendations of a third party that they think are more authentic and personalized. The modern consumer is autonomous; he wants to discover a brand by himself or hear from the mouth of someone he trusts. That's why influencer marketing has become one of the most efficient ways to attract customers and promote its brand. An influencer will not only benefit you from his audience, but also from the networks of his community. Through a loyal audience, it can drive traffic to your site, increase your visibility on social media and have your product bought through its recommendations or experience. What is an influencer? Social media influencer...