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White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?


Types of SEO


Search Engine Optimization (SEO) is the king of the content writing industry. Whether you write a webpage content or an article, it wouldn’t gain the amount of traffic you deserve if the writer hasn’t taken care of SEO. Brands Martini, an SEO agency in Delhi, uses result-oriented techniques that ethically increase the traffic of your website. Confused by the word "ethically?" Keep reading this article to know more about the legal and illegal viz white and black hat SEO techniques.

 

White Hat SEO

The best SEO company in Delhi, like the Brands Martini, use ethical and legal ways on the internet to gain traffic for your brand’s website. Instead of focusing on the illegal ways of gaining traffic that lay extra emphasis on creating content for Search Engines, we focus on creating written text for human readers. Quality content is at the focus of the content development strategies so that the produced content is filled with organically placed long tail and short tail keywords with relevant links and citations.

 

Black Hat SEO

The SEO writers that create content against the rules of search engines follow a system of ‘Black Hat SEO.’ Unless you use hacking, practicing Black Hat SEO will not lead to any legal consequence. But it comes with its handicaps. If we are being totally honest, Black Hat SEO works for a short period. But, search engines like Google keep updating their algorithm to badly affect the traffic of websites practicing such techniques.

 

Gray Hat SEO

A Gray Hat SEO lies between the blurred lines of White and Black Hat SEO. You wouldn’t specifically show this activity to any search engine but it also isn’t a technique that will draw you an instant penalty.

 

While it may be tempting to go for the black hat SEO techniques, you must always keep in mind the long term benefits of practicing SEO on your website. By using the ethical White hat techniques, a digital marketing agency in Delhi Brands Martini keeps updating your articles and webpage content based on the recent updates released by search engines. This will automatically improve the long-term traffic of your website.


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