Posts

What Are The Different Types Of Facebook Ads?

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In our day to day life, we operate our Facebook account for posting pictures, sending messages, viewing other posts… But there are some other things which Facebook also do as like advertising any brand, website, products etc. Let's take an example of a company wants to get some traffic attracted towards their products and services they make their page on facebook to attract that use that kind of marketing is free on Facebook, let a company pays facebook to promote their products and services then Facebook will also show their advertisement on others profile. There are Different Types of Facebook Advertisements: 1. Carousel Advertisements:  Carousel advertisements are also known as "Multi-product advertisements”. These advertisements which show the different product of a brand with some description of the product that can be there name, title, price, or any other kind of description about that product. They usually appear as any kind of post by any brand or comp...

10 Ways to Decrease Bounce Rate & Increase Your Website Conversions

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Website bounce rate is the measure of stickiness to your website or the user percentage who visit your site/ but refuse to stay on and leave before visiting any subsequent page . The same can happen in case of landing page. It is dependent on your inability to persuade them to stay on click on the call-to-action It is critical to reduce website bounce rates   to ensure website conversion as it defines the worthlessness of your site and lack of conversion rates of those who visit your sites One of the easiest ways to evolve conversion optimization strategy is to go for conversion optimization through Conversion Optimization Agency . How to increase website conversion is much simpler than you think. You too can decrease Bounce Rate and enhance Conversions 1. Enhance user experience through better Readability One the easiest ways to achieve webpage optimization is simple and appropriately highlighted text and buttons that follow a intuitive format faci...

Basic SEO Tips to Rank better in SERPs

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The first step in any quality digital marketing strategy is to Research. To reach out to the right people, one must know what their competitor is doing. SEO has become sophisticated and reliable digital bullhorn. SEO is constantly changing, but the value of your customer selecting you through organic research is not changing.  Every year Google updates several times its algorithm and you must know what is important to put the focus on.  Google acts as the gatekeeper to huge traffic, whereas SEO factors open the door. So, your business needs to come up with strong Search Engine Optimization Strategies . Here are some tips related to Google Search Engine Optimization that can help to make decisions regarding online presence of your business.   1.     The entire system of  digital marketing company business is standardized by creating engaging content which is adhered to SEO Factors . As a result of this, your content will be got in t...

Learn How To Make More Money With Facebook Marketing

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The world is squeezing. The social media pack led by Facebook is the biggest reason behind this connecting of the real people of the real world in the virtual world of internet. Facebook in particular, lets its subscribers to connect, communicate and react to anything and everything going on the platform.  The major reason that we are reading and trying to understand its marketing strategies is that it is huge and thus, unavoidable. It has 15% of the world population as subscribers , most of whom spend a wholesome hour there. Facebook can thus, act as a 'link' to connect with the global buyers and that too on the basis of their own preferences. It connects in the public zone supported by chat messengers for private conversations. If you are not on Facebook as a business, you need to get there as soon as possible. If you are already there, but seem to get lost without much revenue, you need to rethink your Facebook advertising campaign . These insights categorized o...

Facebook – Cambridge Analytica

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Whenever we, as a digital world subscriber download an application in our smart-phone or open a website that require us to give certain permissions, we generally just ‘allow’ them access, rather than check and ‘deny’. We do this for the smoother functionality of our desired digital platform , that ends up sending our data, private or not, without us knowing to data collection firms far from our government’s and justice’s outreach . We are very vulnerable to these data-thefts and this vulnerability has further come to the forefront in the background of the ‘Facebook- Cambridge Analytica scandal’ and its connection to the Trump election’s furore. Sadly, our political parties including both Congress and BJP are amongst those connected with these data-centric firms. Let us first understand the details and nuances of the issue: THE ‘FACEBOOK- CAMBRIDGE ANALYTICA-TRUMP ELECTIONS’ IN SHORT WITH ALL THE CRISP DETAILS: It all begins with Facebook, the largest social media firm ...

Learning the Art of Digital Marketing From Your Competitors

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An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing , well, this sure makes for a killer digital marketing strategy. Benefits Of  Social Media Marketing But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently. Let's deal with a few questions first. Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors. Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard...